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OpenAI has rolled out new features for its Sora video generator. Users can now add custom characters - like pets, drawings, or fantasy figures - as “cameos” in their videos and give them names. These characters can be saved, reused in new projects, and optionally shared with others.

To mark the launch, Sora includes a Halloween pack featuring five preset characters: Dracula, Frankenstein, a ghost, a witch, and a pumpkin head. Another upgrade, lets users connect multiple clips to create longer, continuous stories. A new leaderboard in the search section also highlights the most used and edited cameos across the platform.

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Google introduces Pomelli, an AI tool that builds full social media campaigns for small and midsize businesses. It scans a company’s website to create a brand profile that includes tone, colors, images, and fonts, then suggests campaign ideas based on that profile. The generated content can be edited directly in the interface and downloaded for use. According to Google, the goal is to reduce the time and cost of producing marketing materials.

Pomelli is launching as a public beta in the United States, Canada, Australia, and New Zealand. Users in these regions can try it through Google Labs.

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Microsoft is introducing new Copilot features for Microsoft 365 that let users create small apps and automate routine tasks with text commands. App Builder lets employees set up basic tools like tables or project dashboards that use data from Word, Excel, or SharePoint. Workflows can handle repetitive chores such as sending emails or posting updates in Teams. Both features are managed through the Microsoft 365 admin console with standard access controls.

Video: Microsoft

Microsoft says the new tools follow its existing security and compliance rules. Workflows is available now for Frontier Program participants, and App Builder will be added later.

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Qualcomm is making its debut in the data center hardware market with two new AI accelerator chips, the AI200, set for release in 2026, and the AI250, expected in 2027. Designed for liquid-cooled server racks, the chips focus on AI inference—running pre-trained models—rather than training them. Until now, Qualcomm has been best known for its mobile processors.

The move puts Qualcomm in direct competition with Nvidia and AMD. According to the company, the new chips are designed to offer advantages in power efficiency, cost, and memory capacity, supporting up to 768 GB per card. Early large-scale customers are already on board, including a Saudi operator planning deployments with energy demands of up to 200 megawatts. Following the announcement, Qualcomm’s stock price rose by 15 percent.

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