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A study making the rounds on social media claims that more than half of all web content is "created by AI instead of humans." According to the study, a piece of writing is considered "AI-generated" if at least 51 percent of its words are flagged as machine-written by a detector.

But this framing misses two key questions: Why was the text written, and who is actually responsible for it? When a product doesn't work, we don't blame the machine—we hold the people who designed and published it accountable. Most people don't care about the machine itself or who built it.

If anything, the study shows we need a real conversation about what counts as "AI-generated." I'm not linking to the study because it looks like SEO bait. If you're interested, you can find it with a quick search.

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Italy's main publishers' group, FIEG (Federazione Italiana Editori Giornali), has filed a complaint with Italy's communications regulator, Agcom, targeting Google's AI Overviews. FIEG argues that these AI summaries appear directly in Google Search results, pushing journalistic content further down the page. The group says this setup violates key rules in the EU Digital Services Act (DSA), limiting the visibility of editorial content and causing revenue losses for publishers.

The European Publishers Association (ENPA) is backing similar complaints elsewhere in Europe. Publishers are pushing for EU-wide action against Google.

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