Hub AI in practice

Artificial Intelligence is present in everyday life – from “googling” to facial recognition to vacuum cleaner robots. AI tools are becoming more and more elaborate and support people and companies more effectively in their tasks, such as generating graphics, texting or coding, or interpreting large amounts of data.

What AI tools are there, how do they work, how do they help in our everyday world – and how do they change our lives? These are the questions we address in our Content Hub Artificial Intelligence in Practice.

AI in practice

Google leans on token metrics, not revenue, adding to bubble talk about AI growth

AI in practice

OpenAI launches GPT-5 as a unified system with adaptive reasoning for complex tasks

AI in practice

OpenAI releases its first open-weight language models since GPT-2 with GPT-oss

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AI in practice
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OpenAI has hired Mike Liberatore, the former finance chief of Elon Musk's AI startup xAI, as its new head of business finance.

According to the company, Liberatore will oversee OpenAI's rapidly growing budget for data centers and infrastructure. He will report to CFO Sarah Friar and work closely with Greg Brockman's team, which manages contracts and investments tied to OpenAI's compute strategy.

At xAI, Liberatore helped organize a $10 billion funding round and led efforts to expand its data center footprint before leaving the company in July. OpenAI, recently valued at $500 billion, also signed a cloud deal worth $300 billion with Oracle.

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Google’s "Nano Banana" image editing model has gone viral, pushing the Gemini app to the top of the app store charts. In the US, Canada, the UK, and Germany, Google Gemini now holds the number one spot, ahead of ChatGPT at number two.

Gemini in first place in Germany on September 15, 2025 | Image: THE DECODER

According to Google, Gemini reached nearly 450 million monthly active users in July, a number that has likely increased since then. During this time, the "Nano Banana" model, also known as "Gemini 2.5 Flash Image Generation," was used more than 500 million times.

AI in practice
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OpenAI plans to give Microsoft a much smaller share of its revenue going forward, according to a report from The Information.

The company has reportedly told some investors that Microsoft's cut — currently just under 20 percent — will drop to around 8 percent by 2030. That shift would let OpenAI hold on to more than $50 billion in additional revenue to cover its massive computing costs. Under the original deal, Microsoft was guaranteed 20 percent through 2030.

In return, sources told The Information that Microsoft will get one-third of the restructured OpenAI entity, with another portion going to the nonprofit side. Microsoft still will not have a board seat. The two companies are also said to be negotiating over server expenses and contract terms around the potential use of artificial general intelligence (AGI).

It's not yet clear whether the recently announced, non-binding agreement between the two companies already reflects these revenue changes.

AI in practice
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Robby Walker, one of Apple's top AI executives, will leave the company next month, according to Bloomberg. Walker led Siri until earlier this year, when responsibility for the product shifted to software chief Craig Federighi. After that, he oversaw projects for a new AI-powered web search expected to launch in 2026, aimed at competing with services like ChatGPT and Perplexity. Most recently, he led Apple's "Answers, Information and Knowledge" team. His exit adds to a string of departures from Apple's AI division, including Ruoming Pang and Frank Chu, who left for Meta.

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Nvidia is pulling back from direct competition with cloud providers like Amazon Web Services, according to The Information. Its GPU cloud service, DGX Cloud, will now be used mainly for Nvidia's own research. The service was originally pitched to banks, pharmaceutical companies, and other enterprises as a way to book computing power directly from Nvidia. But insiders say demand stayed low, partly because prices were higher than those of traditional cloud providers. Nvidia invested around $13 billion to rent back its own chips from AWS and other major clouds, then resold some of that capacity to customers like Amgen and ServiceNow. Publicly, Nvidia denies any shift in strategy. Company executive Alexis Black Bjorlin said DGX Cloud is fully booked and will continue to expand. At the same time, Nvidia has launched DGX Cloud Lepton, a marketplace where cloud providers can offer their own GPU resources.

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AI and society
Comment

OpenAI and Microsoft call AGI pointless, then make it the linchpin of billion-dollar deals

AI in practice

Google leans on token metrics, not revenue, adding to bubble talk about AI growth

AI and society

OpenAI restructures under new foundation, Microsoft takes 27 percent stake

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